Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Sports remains one of the last things people are willing to watch live, which is making it lucrative for networks and streamers alike — and leagues are asking them to pay up.
The price to rocket into space next month with Jeff Bezos and his brother is a cool $28 million.
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OhmConnect, an Oakland-based company, is offering a demand-side solution that could end up playing a crucial role in helping California avoid rolling blackouts this summer.
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Inmates at an Oklahoma prison began receiving special computer tablets this week.
The world’s largest meat processing company says it paid the equivalent of $11 million to hackers who broke into its computer system late last month.
Now that El Salvador is taking bitcoin nationwide, other Central and South American countries are coming forward with their own proposals in what's shaping up to be a regional race to become the next bitcoin hub.
The White House dropped Trump-era executive orders that attempted to ban the popular apps TikTok and WeChat and will conduct its own review.
Criminal gangs that used a secure-messaging app called ANOM unwittingly allowed the FBI and other law enforcement agencies to eavesdrop on their conversations.
