Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A Dutch 18-year-old is about to become the youngest person in space. Blue Origin announced that instead of a $28 million auction winner launching with founder Jeff Bezos on Tuesday, runner-up Oliver Daemen will be on board.
Tesla founder Elon Musk took to a witness stand Monday to defend his company’s 2016 acquisition of a troubled company called SolarCity against a shareholder lawsuit that
Swashbuckling entrepreneur Richard Branson hurtled into space aboard his own winged rocket ship Sunday in his boldest adventure yet, beating out fellow billionaire Jeff Bezos.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
President Joe Biden has signed an executive order that targets what he says are anticompetitive practices in tech, health care and other parts of the economy.
As China gets out of the bitcoin mining business entirely, at least one North America-based mining pool, Foundry USA Pool, is reaping the benefits.
The Pentagon said it has canceled a cloud-computing contract with Microsoft that could eventually have been worth $10 billion and will instead pursue a deal with both Microsoft and Amazon.
Amazon founder Jeff Bezos has officially stepped down as CEO of the company he started out of his Seattle garage in 1995.
Software company Kaseya says the cyberattack it experienced over the July 4th holiday weekend but that it was never a threat and had no impact on critical infrastructure.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
