Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Team USA's Uneven Start, Optimism Plummets & 'Old' Stuns Box Office
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Dollar-pegged cryptocurrencies called stablecoins are on the rise, and U.S. regulators are taking notice.
Online brokerage Robinhood is looking for a market valuation of up to $35 billion.
The Biden administration is blaming China for a hack of Microsoft Exchange email server software that compromised tens of thousands of computers around the world earlier this year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The State Department will offer rewards up to $10 million for information leading to the identification of anyone engaged in foreign state-sanctioned malicious cyber activity, including ransomware attacks, against critical U.S. infrastructure.
Jeff Bezos blasted into space Tuesday on his rocket company’s first flight with people on board, becoming the second billionaire in just over a week to ride his own spacecraft.
Candace Parker grew up playing video games and now she’ll be the first female basketball player on the cover of one.
Bitcoin's price fluctuation hasn't slowed demand for crypto-related jobs in the traditional financial sector, which increasingly sees a future in the space.
