Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
J. Allen Brack, the president of Activision’s Blizzard Entertainment, is leaving the company as it continues to deal with the fallout from a discrimination and sexual harassment lawsuit.
Biles Takes the Beam, Vax Milestone & 'Lord of the Rings' First Look
Fortnite fans are getting a special treat this month. Epic Games just announced that Ariana Grande will be performing at Fortnite's upcoming Rift Tour. The five-show concert series kicks off August 6th through August 8th. Jordan Minor, apps and games analyst at PCMag.com joins us to talk about what fans can expect from the virtual concert.
Cheddar's Michelle Castillo takes a deep dive into the world of Formula E racing. The all-electric motor sport is looking forward to a more sustainable future on and off the track.
A Russian space official has blamed a software problem on a newly docked science lab that briefly knocked the International Space Station out of position.
Robinhood made its own leap into the stock market Thursday, the one it helped reshape by bringing millions of new investors to Wall Street.
A new interactive tracker from the Atlantic Council shows that 81 countries are at some stage of development with a central bank digital currency, but the U.S. is notably absent from its list of frontrunners.
Tesla’s quarterly profit has surpassed $1 billion for the first time. The results come as the electric car pioneer navigated through a pandemic-driven computer chip shortage that has caused major headaches for other automakers.
Vaccine Mandates, Osaka Out & LeVar Burton Takes Jeopardy!
After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. Still, advertisers and sponsors haven't pulled out of the popular live sporting event.
