Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Facebook already asks for your thoughts. Now it wants your prayers. The social media giant has rolled out a new prayer request feature, a tool embraced by some religious leaders as a cutting-edge way to engage the faithful online.
The space agency began taking applications Friday for four people to live in a simulated Mars habitat at the Johnson Space Center in Houston.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Virgin Galactic is selling tickets for space flights again, just weeks after founder Richard Branson rode a rocket-powered plane to more than 50 miles above the Earth.
The U.S. men's track and field squad isn't looking so hot, Apple announces anti-child pornography measures on their iPhones, and the South Park boys get another big payday.
The e-commerce company opened Shopify New York on Thursday, a community workspace aimed at helping entrepreneurs. Cheddar's Michelle Castillo takes a deeper look at the Manhattan location.
The White House will be requiring incoming travelers to the U.S. to be vaccinated., Gov. Cuomo is potentially looking at criminal charges, and Jeopardy! might be heading in a surprise direction for a new host.
The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026. It also has won a voluntary commitment from the industry that electric vehicles would make up roughly half of U.S. sales by 2030.
Lobbyists for the crypto industry are calling for last-minute revisions to an infrastructure bill provision that could fundamentally change how the federal government treats holders of digital assets.
Cuomo Report, Evictions Halted & Passenger From Hell
