Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
When Only Fans announced that they would be blocking adult content on the platform, creators like Pyra Faye were shocked and disheartened.
When Only Fans announced that they would be blocking adult content on the platform, creators like Pyra Faye were shocked and disheartened. The company has since changed stances, saying it would suspend its initial ban on sexually explicit content. But Pyra Fae says the damage has been done, as she's noticed website traffic decline which has impacted her business.
Cheddar asked its Gen Z and Millennial-aged Facebook and Instagram users about several topics including how they use social media, buying cryptocurrency, and the future job market.
Google is once again postponing a return to the office for most workers until mid-January.
Amazon is teaming with payments company Affirm to offer online shoppers a buy-now-pay-later option that does not involve credit cards.
China is banning children from playing online games for more than three hours a week, the harshest restriction so far on the game industry as Chinese regulators continue cracking down on the technology sector.
A SpaceX shipment of ants, avocados, and a human-sized robotic arm is on its way to the International Space Station.
Rory Harvey, global head of Cadillac, joined Cheddar to discuss the automaker entering the luxury electric SUV market with its 2023 Lyriq,
Crypto-enthusiasts are taking to social media to urge regular Afghans to adopt bitcoin in the face of considerable economic uncertainty.
Cryptograph is auctioning NFTs of NBA legend Kobe Bryant in early career photos that had never before been made public.
