Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Space Milestone, Booster Debate & Greatest Songs Ever
Amazon said that it is hiring 125,000 positions in warehousing and distribution throughout 18 states, in addition to the 40,000 corporate and tech openings it announced earlier this month.
For the first time in 60 years of human spaceflight, a rocket is poised to blast into orbit with no professional astronauts on board, only four tourists.
Apple unveiled its next iPhone line-up, including a model that offer twice the maximum and other modest upgrades to last year’s editions.
Your palm could soon be your ticket into a concert. Amazon says it is bringing its palm-recognition technology to the Red Rocks Amphitheatre in Denver and it will be available at other venues in the coming months.
Solar energy has the potential to supply up to 40% of the nation’s electricity within 15 years — a 10-fold increase over current solar output, but one that would require massive changes in U.S. policy and billions of dollars in federal investment to modernize the nation's electric grid, a new federal report says.
Amazon to Open 2 Cashier-less Whole Foods Stores Next Year
Gain-of-Function, Mexico Abortion Stunner & Album Wars
Goodbye Summer, Texas Abortion Law & Remembering Michael K. Williams
Apple is indefinitely delaying its plans to scan iPhones in the U.S. for images of child sexual abuse.
