Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Instagram is putting a hold on the development of Instagram kids, geared towards children under 13, so it can address concerns about the vulnerability of younger users.
We're living in uncertain times due to the pandemic, and that means more flexible especially when we travel, according to top travel experts at Skift Global Forum 2021 in New York.
Powell on Wednesday shed new light on the possibility of launching a central bank digital currency (CBDC) in the U.S., and stakeholders in the worlds of both monetary policy and cryptocurrency took notice.
China’s central bank has declared all transactions involving Bitcoin and other virtual currencies illegal, stepping up a campaign to block use of unofficial digital money.
Neopets are making a new kind of comeback, this time in the form of non-fungible tokens (NFTs).
The European Union is unveiling plans that would require smartphone makers to adopt a single charging method for mobile devices.
Facebook's semi-independent oversight board says it will review the company's "XCheck," or cross check system following an investigation by The Wall Street Journal into the use of an internal system that has exempted high-profile users from some or all of its rules.
Activision Blizzard, one of the world’s most high-profile video game companies, has confirmed a regulatory probe and said it is working to address complaints of workplace discrimination.
The demonstration Wednesday centered on fears Bukele may try for re-election in 2024. Protests also voiced concern about the president's concentration of power and the controversial decision to make the cryptocurrency Bitcoin legal tender.
The U.S., Britain and Australia have announced they’re forming a new security alliance that will help equip Australia with nuclear-powered submarines.
