Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A Russian actor and a film director have rocketed into space to make the world’s first movie in orbit.
Facebook and its Instagram and WhatsApp platforms have suffered a worldwide outage.
Tesla says it delivered 241,300 electric vehicles in the third quarter even as it wrestled with a global shortage of computer chips that has hit the entire auto industry.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A group of more than 20 current and former employees are accusing Jeff Bezos’ Blue Origin spaceflight company of being a toxic work environment and not following proper safety protocols.
Senators have fired a barrage of criticism at a Facebook executive over the social-networking giant’s handling of internal research on how its Instagram photo-sharing platform can harm teens
Despite China's cryptocurrency crackdown, many in the industry are making the case that crypto's demise is not yet a done deal in the world's second-largest economy.
Video-sharing tech platform YouTube on Wednesday announced immediate bans on false claims that vaccines are dangerous and cause health issues like autism, cancer or infertility.
Alex Bell, a Post-Doctoral Scholar at UCLA, joins 'Cheddar Reveals' to discuss how exposure to innovation influences who becomes an inventor and how much genius has been lost over the years.
Instagram is putting a hold on the development of Instagram kids, geared towards children under 13, so it can address concerns about the vulnerability of younger users.
