Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Facebook says it plans to hire 10,000 workers in the European Union over the next five years to work on a new computing platform.
The shift from China to the U.S. has convinced some long-time bitcoin miners that renewable energy and crypto mining may actually be a better match for each other than expected.
Hollywood’s Captain Kirk, 90-year-old William Shatner, has blasted into space in a convergence of science fiction and science reality.
Facebook will be introducing several features including prompting teens using its photo-sharing app Instagram to take a break and nudging them if they repeatedly look at the same content that's not conducive to their well-being.
Topps unveiled an expansion of its Godzilla NFT collections while New York Comic Con held a panel on the crypto collectibles showing the surging interest in the space.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Google is cracking down on digital ads promoting false climate change claims or being used to make money from such content, hoping to limit revenue for climate change deniers and stop the spread of misinformation on its platforms.
With the Biden administration reportedly looking into regulating stablecoins like Tether and Circle, just what might those rules look like going forward?
General Motors plans to cash in as the world switches from combustion engines to battery power, promising to double its annual revenue by 2030.
A former Facebook data scientist has told Congress that the social network giant’s products harm children and fuel polarization in the U.S. while its executives refuse to change because they elevate profits over safety.
