Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A new study from Fidelity has found that holders of cryptocurrency are disproportionately more charitable as investors, with 45 percent donating $1,000 or more to charity in 2020.
SpaceX is resolving toilet spills in its capsules before it launches another crew for NASA. Liftoff is currently set for early Sunday from Florida's Kennedy Space Center.
Last spring, as false claims about vaccine safety threatened to undermine the world's response to COVID-19, researchers at Facebook found they could reduce vaccine misinformation by tweaking how vaccine posts show up on users' newsfeeds.
A report in the New York Times published Sunday called 'Inside Amazon's Worst Human Resources Problem' details the company mishandling paid and unpaid leave for some of its workers for more than a year and a half, following an email sent to Amazon founder Jeff Bezos from a new mother who works at a warehouse in Oklahoma, which then led to an internal investigation at Amazon. Seattle tech correspondent for the New York Times Karen Weise joined Cheddar News' Closing Bell to talk about her report and what the Amazon investigation found.
Facebook the company is losing control of Facebook the product — and of the carefully crafted image it’s spent over a decade selling despite problems like misinformation, human trafficking, and pervasive extremist groups on its platform.
Microsoft says the same Russia-backed hackers responsible for the 2020 SolarWinds breach continue to attack the global supply chain and have been targeting cloud service resellers and others.
Record electric vehicle sales last summer amid a shortage of computer chips and other materials propelled Tesla Inc. to the biggest quarterly net earnings in its history.
For nearly a decade, bitcoin evangelists have sought SEC approval for a bitcoin-linked exchange-traded fund (ETF) in order to attract more investors into the crypto space.
Netflix has posted sharply higher third-quarter earnings thanks to a stronger slate of titles. Those include “Squid Game,” the dystopian show from South Korea that the company says became its biggest-ever TV show.
China says its launch of a new spacecraft was merely a test to see whether the vehicle could be re-used.
