Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
In the spirit of the holidays, Cheddar presents the 12 days of the top terms of 2021.
Instagram has launched a feature that urges teenagers to take breaks from the photo-sharing platform and announced other tools aimed at protecting young users from harmful content on the Facebook-owned service.
Refinery29 has launched their new gaming series, ‘GG,’ which features leading women and non-binary gamers through the lens of identity, entrepreneurship, wellbeing, community, self-expression, and personal beauty. Melissah Yang, entertainment director at Refinery29 joins Cheddar News to discuss the launch and how 'GG' is changing the game.
Hawaii Flooding, Beijing Boycott & Disrupting Death
New York City has become a testing ground for super-fast grocery delivery services like Gorillas, offering instant gratification in the 10 to 15 minutes.
Mercedes-Benz is bringing its first all-electric luxury vehicle brand, EQS, to the United States. Cheddar's Chloe Aiello takes a spin and reports.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A month after Facebook changed its name to Meta, Square Inc. is changing its name to Block.
President Nayib Bukele announced last week that the Central American country plans to issue the world's first "Bitcoin bond" early next year.
Twitter says co-founder Jack Dorsey will step down as CEO of the social media platform.
