Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Cheddar has been covering the biggest news of the week with some of the biggest names in the biz. In case you missed it, we've pulled together some of the highlights that will keep you informed as we get ready for the week ahead.
Educators have announced plans to increase security in response to TikTok posts warning of shooting and bomb threats at schools around the country Friday as officials assured parents the viral posts were not considered credible.
Despite the hype and headlines earlier this year around meme stocks and Robinhood, the SEC and FINRA have made few concrete changes around retail investing.
The Senate Committee on Banking, Housing and Urban Affairs held a hotly debated hearing regarding fiat-backed stablecoins on Tuesday that still led to a conclusion the space needed some form of regulation.
Chalkboard is the first platform for sports bettors fueled by real betting data with a unique social platform that provides seamless real-time bet tracking, score updates, and social interaction between sports fans. Ted Mauze, co-founder & CEO of Chalkboard, and Saniyah Lawson, NBA sports betting influencer & Chalkboard NBA community manager, join Cheddar News.
Cheddar senior reporter Michelle Castillo looks into the peer-to-peer fashion rental platform Wardrobe and how the service is helping to cut down on waste.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Sports streaming giants, such as Disney Plus and ESPN, have expressed interest and intent in adding sports betting features to their platform. As sports betting has increasingly become more mainstream, it's no surprise that businesses want to get in on the benefits these betting features have to offer. Alan Wolk, the co-founder of TVREV, joins Cheddar News.
NASA’s newest X-ray observatory is circling the world after launching from Kennedy Space Center.
Congress got a crash course in crypto on Wednesday, as six executives from companies representing a cross-section of the digital economy answered questions from the House Financial Services Committee.
