Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
As supply chain issues continue to impact holiday shopping, many consumers are discovering that certain items are harder to find and are more expensive than in past years. However, secondary market platforms are one solution to that problem, offering shoppers an alternative place to find their favorite gifts. Jesse Einhorn, StockX senior economist, joined Cheddar to discuss how are platforms like StockX are a viable way for shoppers to avoid supply chain delays this holiday season.
Cockroach Labs Chief Product Officer Nate Stewart joined Wake Up With Cheddar to break down the company's Series F funding and the opportunities for growth it helps open up.
Carlo's joined by a quarantining Baker to discuss the headlines from the weekend as Omicron spreads like wildfire, Manchin kills Biden's signature bill and Spider-Man throws a lifeline to the box office.
