Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
AT&T and Verizon said Monday they will delay activating new 5G wireless service for two weeks following a request by Transportation Secretary Pete Buttigieg, who cited the airline industry’s concern that the service could interfere with systems on planes.
In a case that exposed Silicon Valley’s culture of hubris and hype, Elizabeth Holmes was convicted Monday of duping investors into believing her startup Theranos had developed a revolutionary medical device that could detect a multitude of diseases and conditions from a few drops of blood.
New Year's Eve, Colorado Fires & Free Money
Cheddar looked back at Year Two of the pandemic to provide a breakdown of the biggest trends impacting money and what they could mean for 2022.
Electric car maker Tesla is recalling certain Model 3s because a coaxial cable for its backup camera can become worn and fail to transmit to the driver’s main console.
Carlo and Baker cover the news on the Ghislaine Maxwell verdict, the ongoing COVID-19 closures, and the decade-long divorce proceeding of Schwarzenegger and Shriver.
Riot Games, the publisher behind esports giant “League of Legends,” agreed to pay $100 million to settle a class-action lawsuit alleging pay disparity, gender discrimination and sexual harassment.
For video games, 2021 was about growth and the arrival of new frontiers, like the metaverse and NFTs. But, the sector also struggled with lingering problems that cast a pall over the entire industry, from supply chain constraints to the persistent issue of workplace misconduct.
Small businesses are finding a lifeline for marketing and sales in getting eyeballs on their products and services via TikTok and Instagram. Senior reporter Michelle Castillo reports.
While calls for more crypto education are common in an industry that is often explaining itself, the idea that everyone should be learning more about crypto is beginning to spread.
