Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A.I.-enabled fintech company Qraft Technologies recently closed a $146 million investment from SoftBank Group Corp.
The companies say they are entering a partnership to accelerate artificial intelligence in the asset management industry. Qraft has already developed A.I. solutions that have been used by major financial institutions and says its new approach to asset management maximizes investment efficiency. Qraft Technologies U.S. CEO Robert Nestor joined Cheddar News' Closing Bell to discuss.
A decade ago, long before streaming services, the amount of binge-watching viewers could take part in was slim. Now, streaming services have established binge-watching as a viewing norm. However, how can viewers know when they've crossed the line from innocent entertainment to harmful addiction? Judy Grisel, professor of psychology at Bucknell University, joins Cheddar News to discuss a new study that identifies psychological predictors of problematic binge-watching.
Glassdoor has officially revealed its list of the best places to work in the year 2022. The top 10 on the list include tech companies and just one retail company. Senior economist at Glassdoor, Daniel Zhao, joined Cheddar to discuss more.
Students in the Chicago Public School system will head back to class tomorrow at long last. The move comes after four days of canceled classes due to clashes between teachers and the city, including Chicago Mayor Laurie Lightfoot. National Educational Reporter at USA Today, Richard Erin, joined Cheddar to discuss more.
The internet shutdown has led some Kazakhstan-based miners to hint that they may be looking for greener pastures, while others are banking on a return to normal once the social unrest settles in the country.
Take-Two Interactive, maker of "Grand Theft Auto" and "Red Dead Redemption," is buying Zynga, maker of "FarmVille" and "Words With Friends," in a cash-and-stock deal valued at about $12.7 billion.
American activists are appealing to Tesla Inc. to close a new showroom in China’s northwestern region of Xinjiang, where officials are accused of abuses against mostly Muslim ethnic minorities.
AT&T and Verizon said Monday they will delay activating new 5G wireless service for two weeks following a request by Transportation Secretary Pete Buttigieg, who cited the airline industry’s concern that the service could interfere with systems on planes.
