Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Roku shares dropped during Friday's session after the streaming company reported Q4 revenue on Thursday that missed expectations, and disappointing guidance for the Q1 of 2022. Tuna Amobi, director and senior analyst at CFRA Research, joins Cheddar News' Closing Bell to discuss what it means for investors and the company's future.
Karim Hijazi, CEO of Prevailion, joins Cheddar News' Closing Bell, where he says that crypto's decentralized nature will pose obstacles for the FBI's new crypto unit, but it will also make progress with items such as managing fraudulent exchanges.
In 2021, Americans reported losses from so-called romance scams hit an all-time high of $547 million, or six times the total losses in 2017, according to the FTC.
Google's Android is phasing out sharing data with third-party apps, much like Apple did with its policy. But what does this mean for advertisers and users alike? Cheddar's Michelle Castillo takes a closer look.
