Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
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According to the FAA, air travelers have been more out of line than usual in recent years. The FAA reports, the nation's airlines have had to deal with nearly 500 unruly passenger reports in just the first six weeks of 2022. Now, the CEO of Delta Airlines is asking the Department of Justice to introduce a "no-fly" list for passengers who have been convicted of an onboard disruption. However, critics of the proposal say this totally goes against civil liberties. Senior Policy Analyst at the ACLU Speech Privacy and Technology Project, Jay Stanley, joined Cheddar to discuss more.
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Primit Parikh, Founder and COO of Transphorm, discusses how his company's utilization of gallium nitride semiconductors will prove to be a difference-maker in various sectors ranging from EVs to 5G.
