Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
While crypto exchanges have been used to aid Ukraine amid the Russian invasion, critics point to possible sanction evasion on the Russian side using the same technology. Cheddar's Alex Vuocolo takes a closer look.
TikTok is extending the maximum length of its platform's clips to 10 minutes in length, a big leap from its three-minute cap, in order to keep up with competitors such as YouTube and Instagram Reels.
JPMorgan Chase celebrates black culture and our communities every day as we continue to celebrate Black History Month. Cheddar News is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their industries. Today we turn our focus to one leader helping shift the culture of amateur sports across the U.S through esports. CEO and Founder of PlayVS, Delane parnell, joined Cheddar to discuss more.
Oliver Gale, CEO and Co-founder of Panther Protocol, explains why the crypto industry is seeing a new wave of enthusiasm from Ukraine and discusses if any crypto-related sanctions can be placed on Russia due to the ongoing invasion.
Worker-first platform WorkWhile has raised $13 million dollars in a Series A round led by Reach Capital. WorkWhile says it connects the right workers to the right shifts. Hourly workers can use the company's platform to choose when, where and how they want to work. WorkWhile also says it hopes to help companies address the current labor shortage in the U.S. Jarah Euston, CEO and founder of WorkWhile, joins Cheddar News' Closing Bell to discuss.
