Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
As Russia continues to invade Ukraine, its tech outsourcing sector is at risk. Over the past few years, the country has become a popular outsourcing destination for American and European tech companies, but now the future of that industry is uncertain. Isabelle Bousquette, enterprise technology reporter, for The Wall Street Journal, discusses what repercussions the crisis might have on the industry, and what companies are doing to mitigate possible disruptions.
The Mobile World Congress is underway in Barcelona this week. The annual global trade show is showcasing the latest advancements in mobile and other progressive technologies.
Katie Collins, Senior European Correspondent, CNET joined Cheddar's Opening Bell to break down the latest announcements.
NerdWallet reported strong fiscal Q4 results in its first earnings report as a publicly traded company. The personal finance company saw revenue increase 75 percent year-over-year as the company witnessed a rebound in consumer demand as the pandemic wanes. Tim Chen, Founder & CEO, NerdWallet joined Cheddar's Opening Bell to discuss.
Kraft Heinz is launching a new joint venture with NotCo, a Chilean startup that creates plant-based substitutes using artificial intelligence. The goal is to reimagine global food production and bring plant-based versions of Kraft Heinz products to market at a faster speed, all while driving sustainability. Matias Muchnik, CEO and Co-Founder of NotCo, joined Cheddar's Opening Bell to discuss the partnership, NotCo's technology, and his response to the backlash against the ingredients in meatless meat.
Uber is rolling out a new feature on its app called Explore that will allow users to discover things to do in their area such as dining. The new service is now available in 14 U.S. cities.
Traci Gusher, EY Americas data and analytics leader, joins Cheddar News to discuss how companies have made strides within data and analytics throughout the pandemic and what the chief information officers of today need to focus on and dedicate resources to.
