Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The price of nickel, one of the key minerals needed to produce stainless steel and lithium-ion batteries, saw an unprecedented surge Tuesday amid fears that Western sanctions could cut off Russian supplies of the crucial commodity.
Apple on Tuesday unveiled a new version of its budget-priced iPhone that’s capable of connecting to ultrafast 5G wireless networks, an upgrade that has been available on the company’s upscale models for more than a year.
For Fadia Kader, the global head of strategic and media partnerships at social audio app Clubhouse, it's about pushing culture forward and connecting people with the biggest and brightest stars in music and entertainment.
Lie detectors don't work. In fact, the science behind them has been increasingly scrutinized since their inception. But they’re still being used in high-stakes scenarios with real consequences.
So, if lie detectors don’t actually work, why do we still use them?
Country music fans watching the Academy of Country Music Awards tonight will be doing so in a different way than years past. The ceremony will not be broadcast on network TV and will air exclusively on Amazon Prime Video. This will be the first time a major awards show will be live-streamed exclusively on a subscription video-on-demand platform. Shelly Kramer, co-founder and lead analyst of Futurum Research, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine crisis is doing more than just sending the price of oil skyrocketing — it's also impacting the electric vehicle sector thanks to rising prices of key metals and materials necessary for battery and EV production. How can the relatively new industry steel itself as prices rise and consumers potentially lose what little interest they had in making the switch to an electric car? John Loehr, managing director of AlixPartners Automotive and Industrial Practice, joins Closing Bell to discuss.
Atomic bills itself as an investing API that allows fintechs and banks to easily integrate investing into their products by bringing the power of investing to everyone, with no account minimums. In November, the company announced its launch along with a $25 million Series A funding round. David Dindi, co-founder and CEO of Atomic, joins Cheddar News' Closing Bell to discuss.
