Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
American private aviation company Wheels Up saw a substantial revenue increase in its Q4 earnings. With bookings ramping up for the summer — along with hopes of being on the tail-end of COVID-19 — the company is looking at a promising upcoming quarter as well. CEO Kenny Dichter joined Cheddar News to talk about the earnings reports as well as the company's new app development. "We’re following that Uber, Airbnb, Amazon playbook and are really going to disrupt this space through technology," he said.
In this edition of Tik Talk, musicians use tech to make songs with plants. The process turns electrodes in the plants into musical notes and the results just might blow your mind.
NFT and digital collecting platform Neon recently raised $3 million in seed funding. The startup also launched the world's first NFT vending machine, located in New York City's Financial District. Neon says it aims to be the simplest and most accessible way to buy, sell, and trade NFTs, both online and in the real world. Kyle Zappitell, CEO of Neon, joined Cheddar News' Closing Bell to discuss.
President Biden issued his first executive to begin determining how the United States will move forward on digital currencies. Charlotte Principato, a financial services analyst for Morning Consult, joined Cheddar News Wrap to discuss. "What this executive order says is that crypto is mainstream," she said. "The United States has put our hat in the race to create a central bank digital currency and one with the power of the U.S. dollar behind it, so I think it's a really exciting time for both the cryptocurrency and the digital asset world."
President Joe Biden on Wednesday signed a long-awaited executive order on cryptocurrencies, striking a careful balance between highlighting the risks of digital assets and touting their potential benefits.
