Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Ben Sherry, Staff Reporter at Inc. Magazine, breaks down how Cognizant’s unique acquisition of the Windsurf team signals a shift in AI talent and M&A strategy.
Atomic-6 CEO Trevor Smith unveils ultralight rocket parts & “Space Armor” composites, backed by ISS legend Chris Hadfield, revolutionizing debris defense.
Blake Scholl, Founder & CEO of Boom Supersonic, shares how he launched the company to building the future of flight with test flights and major airline deals.
Mark Spoonauer, Global Editor-in-Chief at Tom's Guide, breaks down Samsung’s Galaxy Unpacked event, highlighting the latest hardware and AI-powered updates.
Joby CPO Eric Allison discusses the UAE’s historic EVTOL take off, marking Dubai as the launchpad for global air taxi adoption and Joby’s commercial readiness.
SIRI co-creator Babak Hodjat, now CTO of AI at Cognizant, shares insights on AI’s evolution and how Cognizant is building powerful agents for Fortune 500 firms.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Al Root, Associate Editor at Barron's, joins to discuss Tesla’s robotaxis going live in Texas—what it means for autonomy, safety, and the EV race ahead.
IBM Fellow Jerry Chow talks IBM’s expansion of the Quantum Data Center in Poughkeepsie, installing Heron processors that deliver utility‑scale performance.
