Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
James Coddington, CEO of SkillsVR, joins Cheddar Innovates to discuss how virtual reality is being used to train frontline workers to deal with difficult customers, and how this technology is being applied to diversity training.
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Transportation Secretary Pete Buttigieg joined Cheddar's Michelle Castillo from South By Southwest to boost President Biden's bipartisan infrastructure legislation and talk about the big transportation issues of the day, including electric vehicle charging infrastructure and the future of public transit. "It means we have a huge wind at our back delivering on the kinds of transportation solutions that are going to define the 2020's 2030s, 2040s even," he said. "And that's what makes it exciting to come to South by Southwest and talk with some of the people who are following these technologies and ideas the most closely and talk about where we're headed." Buttigieg also touched on the "Don't Say Gay" legislation in Florida, noting that such legislative pushes were likely coming from politicians deflecting from lacking answers to pressing economic concerns, in his opinion.
Social audio app Clubhouse reached $1 billion valuation milestone this January, and Fadia Kader, head of strategic media partnerships at Clubhouse, joined Cheddar News to talk about what its been doing to keep the drive going. "We are the category first leaders. We are 100 percent focused on social audio. It's not just a feature that we've just like bottled up and put on there. We are a medium that is 100 percent focused on community and social audio," she said.
