Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Wes Fulford, CEO of Viridi Funds, breaks down how several key headlines, include President Biden's executive order on crypto and rising inflation, are impacting the price of major cryptocurrencies during a volatile period.
Volvo electric vehicles will soon be able to charge at Starbucks ChargePoint locations. Anders Gustafsson, head of the Americas for Volvo Cars, Michael Kobori, Starbucks chief sustainability officer, and Pasquale Romano, president and CEO of ChargePoint, joined Cheddar News Wrap to talk about their joint effort to provide more accessibility for electric vehicle charging. “When you pull into the Starbucks, you pull into the parking lot and the chargers will be set up right there so you can pull in, plug in your car, walk into the Starbucks," said Kobori. "And it's a safe location to recharge, to connect to the Internet while you're charging."
Cheddar News senior reporter, Michelle Castillo joined Scott Keogh, CEO of Volkswagen Group of America, for a ride in the new ID.Buzz electric van at South by Southwest. Keogh touched on issues from the auto giant's commitment to electrification and achieving carbon neutrality to the need for more charging infrastructure to support the electric vehicle wave. "We made a commitment to be CO2 neutral, and I think the reason it is, simplistically is, we're the world's largest car company. We're responsible for 1 percent of global CO2 emissions, and frankly, leaders have to lead and so that's what we want to do," he said.
The U.S. Securities and Exchange Commission Monday laid out a proposal that would require businesses to disclose the emissions they produce. Kathleen Rogers, CEO & President at EARTHDAY.ORG, joined Cheddar News to break down the implications of this historic step.
