Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
You've probably seen a traditional shipping container, but did you know that thousands of them sit empty at ports around the world and make supply chain issues worse? Staxxon says it has a solution: a foldable shipping crate that can be stacked with several others in order to save space, time, money, and even carbon emissions. George Kochanowski, CEO and CTO of Staxxon, joins Closing Bell to discuss its foldable containers, how the containers work with current shipping technology, and how they might save retailers money and space.
Stacey Rudser, president of the Association for Women in Aviation Maintenance, joins Cheddar News to talk about the lack of diversity in the aviation maintenance sector and what needs to change.
Intel CEO Patrick Gelsinger recently warned Congress that the U.S. 'must act now' to boost chip manufacturing domestically before it's too late. The chipmaking giant is working to ramp up its own domestic chip production with plans for a mega-site in Ohio as the global chip shortage only intensifies, hitting everything from smartphones to cars. Daniel Newman, a founding partner and principal analyst at Futurum Research, joined Cheddar's Opening Bell to discuss Intel's plans, Gelsinger's push for Congress to pass the CHIPS Act, and the potential political ramifications of boosting semiconductor manufacturing in parts of the United States.
