Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
U.S. regulators are sounding the alarms about the meme stock mania fueled by retail investors. FINRA, the regulator for all brokerage firms and exchanges in the U.S. is warning that retail traders could easily get in over their heads due to their lack of knowledge about complex investments like options, ETF's and structured notes. Thomas Gorman, Attorney, Dorsey Whitney & former Securities Exchange Commission Regulator joined Cheddar's Opening Bell to discuss how regulators and trading platforms can crack down on retail investors.
Gas prices are driving up demand for electric vehicles, but many potential buyers are having trouble finding them.
Thanks to a perfect storm of consumer demand and supply issues, EVs and hybrids are becoming increasingly hard to come by. Jesse Toprak, Chief Analyst for Autonomy, breaks down the factors contributing to this EV crunch.
The DOJ has endorsed an antitrust bill targeting tech giants like Apple, Amazon, Meta, and Google. The legislation would ban the companies from favoring their own products and services over their competitor's, making it more difficult them to dominate the marketplace. Greg Day, Assistant Professor of Legal Studies at the University of Georgia, breaks down the bill and its potential impact on anti-competition in the tech sector.
