Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
U.S. stocks closed Friday's session near session to cap off the week in the red. The disappointing end to the day and week follows a lukewarm May jobs report from the Labor Department and comes as investors continue to eye future rate hikes from the Federal Reserve. Callie Cox, U.S. Investment Analyst for eToro, joins Cheddar News' Closing Bell to discuss.
Akbar Hamid, co-founder of People of Crypto Lab, joins Cheddar News to discuss how the company is bridging culture and crypto with new metaverse hub, 'Valley of Belonging.'
You probably have your summer music playlist ready to to go, but you're probably not aware how an in-store shopping soundtrack may impact your experience. Spotify Advertising took a look at how audio affects small business shopping. Rochelle Sanchirico, Global Director of Scaled Business and Marketing at Spotify Advertising, joins Cheddar News to discuss.
Career opportunity platform Guild raised $175 million in a Series F round led by Wellington Management. Global media icon Oprah Winfrey also participated in the round, which comes just months after Guild was named one of Time's most influential companies. Guild partners with employers to help them offer education opportunities to their employees. Customers include some of the biggest companies in the world, including Walmart, Pepsi, and Disney. The startup's funding comes amid a historically tight labor market, with demand for workers remaining strong across the country. Rachel Romer Carlson, Co-Founder and CEO of Guild, joins Cheddar News' Closing Bell to discuss.
Day two of celebrations for Queen Elizabeth II's Platinum Jubilee are underway on Friday in the United Kingdom, as the country continues to honor the monarch's 70 years on the throne. While most of the attention is on the Queen, brands around the world are also hoping to use the cultural moment to get the attention of consumers with limited-edition Jubilee-themed products. The Centre for Retail Research estimated consumers will spend the equivalent of $510 million on Jubilee-related expenses throughout the celebration this weekend. Hilary Fordwich, global business analyst and British royals commentator, joins Cheddar News' Closing Bell to discuss.
