Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Apple posted better-than-expected profit and revenue in the latest quarter but said sales dropped for the fourth straight quarter, including a drop in revenue for iPads and iMacs.
Actress Scarlett Johanssen accuses Lisa A.I. app of using her likeness in ads.
More than four decades since Lennon's murder and two since George Harrison's death, the very last Beatles song has been released as a double A-side single with “Love Me Do,” the band's 1962 debut single.
World leaders and top executives are meeting just outside of London on Wednesday and Thursday to address artificial intelligence concerns and risks. Cheddar News explains.
The murder trial of a woman accused of gunning down rising pro cyclist Anna Moriah Wilson and fleeing the country began Wednesday with Texas prosecutors telling jurors they would hear Wilson's final screams and the shots that killed her.
LinkedIn is rolling out generative AI tools for premium members.
Closing arguments began in the trial of FTX co-founder Sam Bankman Fried.
Apple unveils new M3 chips.
Samsung reported better-than-expected operating profits in the third quarter.
Apple's latest event announced new Mac products and new chips and the company's latest line of Macbook Pros and iMacs were unveiled.
