Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Banks are calling on Apple to lower fees for processing payments. The current model allows the tech giant to collect 0.15 percent on each transaction processed through Apple Pay.
Blue Bear Capital, a venture and growth equity firm focusing on AI-powered solutions for the world’s energy, infrastructure, and climate challenges, recently announced it has raised $150 million dollars in new funding. Ernst Sack, Partner at Blue Bear Capital, joins Cheddar Climate the vision his company has when it comes to combating climate change.
Tinder is working to keep users on the platform for longer periods by introducing its own in-app currency. Users can collect coins by staying active on the dating app or purchasing them. The currency can then be used on features like Super Likes or Boosts.
The Drone Racing League kicked off its 2021-2022 world championship season this week. Spanning across 14 different locations over the course of the year, 12 of the world's best drone pilots will be racing against each other to bring home the title. Drone racing has grown in popularity over the past year, with the Drone Racing League seeing an uptick of nearly 200 percent average viewership, 90 percent in virtual drone racing participation and 60 percent fanbase growth over social media. Rachel Jacobson, President of the Drone Racing League, discusses the future of the sport and why she thinks drone racing will soon be on par with traditional sports.
