Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
After Facebook and its family of platforms were down for nearly eight hours on Monday, other social media platforms like Snapchat saw a surge in usage. The social media platform already popular with teens saw a 20 percent jump in activity during Facebook's global outage.
Google's users will now have extensive greener options. The updated services across platforms will allow users to look for eco-friendly routes in Google Maps, book flights with low carbon emissions, and reduce energy usage at home with Nest thermostats.
The recent California oil spill has wreaked havoc on the shores of Huntington Beach as wildlife habitats and potentially some people have been exposed to the 140,000+ gallons of oil in the ocean. Cheddar News was joined by Dr. Deborah Bronsan, President of Deborah Bronson & Associates to learn more about the environmental dangers and how the area can recover from this tragedy.
Shares for Netflix ($NFLZ) surged on survey data that showed people still saw the streaming platform as offering the best content compared to its competitors. A report by investment banking company Cowen Inc. reported the findings, rating it an outperform, and expects Netflix to garner 3.6 million new subscribers in Q3.
