Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Tesla is rolling out its latest self-driving software beta testing program, offering access to a limited number of Tesla owners. The closed beta will cost an additional $10,000 up front or $199 per month for the opportunity to test the system.
DoorDash is getting into the advertising business and will list restaurant ads on the platform. Restaurants can compete for ad space through a bidding system, but DoorDash will only be paid if orders are placed at the advertised business.
Twitter has introduced a soft block feature to its platform. You can now remove a follower without them knowing, preventing them from seeing your tweets on their timeline. However, that former follower will still be able to see your tweets by clicking on your profile and can send direct messages.
