Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Online tickets marketplace Vivid Seats CEO Stan Chia joined Cheddar’s "Opening Bell" to discuss the decision behind launching an IPO via a SPAC merger with Horizon Acquisition Corporation. According to Chia, it was the best route for the company as it looked to partner with a proven track record to strategize for the future. He also noted that pent-up demand for live events is as high as it's been in five years due to the pandemic. Shares are listed on the Nasdaq under the symbol SEAT.
Apple is expected to unveil a redesigned MacBook Pro, Mac Mini and the long-awaited AirPods 3 at its "Unleashed" event. We are also anticipating more information on Apple's own chip, as the chip shortage continues to ravage the tech industry. John Biggs, a writer and editor, gives a preview of the event and what we can expect from the new and improved devices.
Toyota is pledging to invest $3.4 billion into developing hybrid car batteries in the United States through 2030. The Japanese carmaker plans to establish a U.S. factory by 2025 and expects to create 1,750 jobs.
