Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The gaming industry is about to take center stage as the next dominant technology platform, according to a new report from the consulting firm Activate. The pandemic has accelerated gaming's popularity, with overall time spent gaming increasing by 29 percent. Michael J. Wolf, co-founder and CEO of Activate, joined Cheddar to discuss some of the key findings of the report and why he thinks video game platforms are the only ones that stand a chance of building the so-called metaverse.
Voyager, Nanoracks, and Lockheed Martin are all teaming up to develop the first-ever free-flying commercial space station with room for a crew of four astronauts. The private companies are joining forces as part of NASA’s greater mission to retire the International Space Station by the year 2030. The low-earth orbit space station will be called "Starlab," and is planned to achieve operational capability by 2027. Lisa Callahan, Vice President and General Manager of Commercial Civil Space at Lockheed Martin, and Matthew J. Kuta, President and Chief Operating Officer of Voyager Space, joined Cheddar’s Opening Bell.
Jill and Carlo cover the latest developments in the Alec Baldwin prop gun shooting, when vaccines for kids as young as 5 should be approved, new reporting on Facebook and more.
Tesla's third-quarter earnings report is expected to beat expectations on both the top and bottom lines amid record-high delivery numbers. The electric vehicle giant hit a record high of 241,000 deliveries - strong numbers amid ongoing global semiconductor and supply chain shortages. This segment is brought to you by Webull. Download the Webull app and start learning, sharing, and investing.
