Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
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A new report out by the Center for Countering Digital Hate shows how just ten publishers are responsible for the bulk of climate change misinformation on social media--and companies like Facebook and Google are making money off them. Imran Ahmed, CEO of the Center for Countering Digital Hate, joined Cheddar to discuss.
Yahoo has officially pulled out of China after its two-decade relationship with the mainland. This comes as a result of China's tech crackdown which has been impacting several sectors. As of November 1st, the country has also implemented one of the strictest data privacy laws. Tech Reporter at MarketWatch Jon Swartz joined Cheddar to discuss more.
Dr. Rachel Cleetus, Policy Director and Lead Economist of the Climate and Energy Program for the Union of Concerned Scientists, joined Cheddar News to discuss the COP26 summit.
A CDC advisory committee as unanimously voted to recommend the Pfizer Covid-19 vaccine in children ages 5 to 11. Dr. Amesh Adalja, Infectious Disease Specialist and Senior Scholar at Johns Hopkins Center for Health Security, joined Cheddar News to discuss.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
