Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A deal was reached as the COP26 Summit in Glasgow came to a close. Dr. Katharine Hayhoe, Chief Scientist at the Nature Conservancy and Author of 'Saving Us: A Climate Scientist's Case for Hope and Healing in a Divided World,' joined Cheddar News' Closing Bell to discuss the deal.
The popular online gaming platform for kids, Roblox, is reportedly expanding its offerings into the educational space. Ayal Shmilovich, managing partner at Gerber Kawasaki Wealth Investment Management, joined Cheddar to provide some insight into the report from the Wall Street Journal and how Roblox plans to incorporate the metaverse concept into schools. "I definitely think it helps them expand their market to a much broader audience," Shmilovich added. He also noted that Minecraft has 35 million users on its educational platform and was even more optimistic about Roblox's prospects.
President Biden is under some pressure from members of his own party over rising gas prices. Senate Majority Leader Chuck Schumer has called for the president to utilize oil reserves to lower gas prices ahead of the holiday season, as gas prices are currently at a seven-year high. Energy Workforce & Technology Council CEO Leslie Beyer joins Cheddar News' Closing Bell to discuss.
Roblox is getting into education. The gaming platform is investing $10 million into developing educational video games for middle schools, high schools, and colleges across the country. This marks the first time Roblox is putting money into developing games for the platform, and it comes as Roblox also plans to build a stake in the metaverse. Sarah Needleman, technology reporter for The Wall Street Journal, breaks it all down for Cheddar.
Russia is being blamed for putting the International Space Station and its crew at risk after it fired a missile during a weapons test at a non-functional satellite. NASA has said that the debris from the explosion could potentially orbit the Earth for decades.
The collaboration platform Slack is launching a massive revamp at its annual customer conference, aimed at creating a more flexible and connected work experience. CEO and co-founder Stewart Butterfield joined Cheddar to provide some additional details about the digital HQ upgrade.
