Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
You.com launched its beta product just two weeks ago, but is looking to challenge one of the largest companies in the world in Google. Richard Socher, Founder and CEO of You.com, joins Cheddar News' Closing Bell, where he discusses the issues that he sees with Google that he says his company can exploit.
Apple is now the latest company taking a stand against NSO Group. The company filed a lawsuit today against the Pegasus spyware maker for allegedly infecting users' devices. Apple is also seeking a permanent injunction to ban NSO Group from using any apple software, services, or devices. Filipe Espósito, a reporter at 9to5Mac joins Cheddar News to discuss.
