Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
According to data from Dealogic, the Nasdaq is on track to beat the NYSE in IPOs this year, raising $191 billion so far, compared with the NYSE's $109 billion. Louis Cordone, senior president of Data Strategy at AST, discusses why 2021 was so successful for IPOs, and what differentiates the two exchanges.
Bitcoin took a nosedive over the weekend, falling to its lowest price level in nearly two months. According to data from Coindesk, the crypto dropped more than 20% to $42,000 on Saturday before rebounding some. Prices of Ether, Dogecoin and Shiba Inu dropped as well, with Ether tumbling by more than 15%at one point. Lance Ippolito, head trader at the Future of Wealth, joined Cheddar to discuss why crypto plummeted and what to expect next.
Less than six months after making its public debut on the NYSE, Chinese ride-hailing giant Didi says it will delist in the U.S. and pivot to Hong Kong instead. Chinese regulators are citing cybersecurity and data concerns. Shehzad Qazi, Managing Director, China Beige Book International joined Cheddar's Opening Bell to discuss.
