Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Alan Wolk, co-founder of TVREV, joins Cheddar to discuss all things streaming bundles plus which media company will be victorious in sports rights battle.
Actor Scarlett Johansson claims OpenAI used her performance in 'Her' to inspire its new audio chatbot. It could lead to major consequences for the tech company.
The S&P 500 is trading at a record high, partly driven by the boom in stocks related to AI. Nvidia is leading the pack, and it's set to announce its Q1 results.
In April, grocery prices rose by 1.2 percent, reaching pre-pandemic levels of food inflation. Could an e-commerce grocer be the solution? Thrive Market says yes
It’s an election year, and many citizens feel anxious about America's future. This CEO offers nonpartisan solutions in his book, “A Bold Plan For America."
