Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Vidyuth Srinivasan, CEO and Co-Founder of Entrupy, joins Cheddar Innovates to discuss how this app uses artificial intelligence to analyze authenticity for luxury goods and sneakers, and why this is so critical as the secondary and resale retail markets are on the rise.
Mona Akhavi, CEO of Vrai, joins Cheddar Innovates to discuss the process of creating lab grown diamonds, why this industry is growing, and the latest trends in the jewelry and engagement ring space.
New laws under consideration in Europe, Asia, and the U.S. could put some sharp limitations on Big Tech. Some of the limits would include how these companies can treat smaller competitors and even restrict their use of artificial intelligence, things like facial recognition. Co-founder and Executive Director at Accountable Tech, Nicole Gill, joined Cheddar to discuss more.
A new report out on Linkedin says that Crypto-related job postings in the US surged to 395% between 2020 and 2021. Job titles which included titles containing "Bitcoin", "Ethereum", "Blockchain", and cryptocurrency, all outpaced jobs in the wider tech industry which saw a 98% increase in listings during the same time period. LinkedIn also notes that the most common crypto job postings were blockchain developers and engineers. CEO of Radkl, Ryan Sheftel, joined Cheddar to discuss more.
Garrett Nelson, Senior Analyst and VP of Equity Research at CFRA Research, joins Cheddar News' Closing Bell, where he breaks down where automakers like Ford, Tesla, Rivian, and Lucid currently stand at the start of 2022 and what we should expect to transpire in the upcoming year.
