Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
NASA has announced that the first official full-color images will be beamed back to Earth from the James Webb Telescope on July 12. Gregory L. Robinson, the director of the James Webb Space Telescope Program in the NASA Science Mission Directorate, joined Cheddar News to discuss the anticipated image drop. “We expect to see the universe different," he said. "Webb will allow us to see much, much clearer and deeper into the universe."
Dave Burg, EY Americas Cybersecurity Leader, joins Cheddar News to discuss the rise of quantum computing and how it can compromise existing security measures at play today, and what the timeline looks like for quantum computing to become a reality.
Nicolas Halftermeyer, Communications & Product Branding Director, SoftBank Robotics, and Emile Kroeger, Robotics Engineer, Humanizing Technologies, join Cheddar Reveals to unveil Pepper and NAO, the humanoid robots designed to interact with humans.
On this episode of Cheddar Reveals, Christopher Atkeson, roboticist and a professor at the Robotics Institute and Human-Computer Interaction Institute at Carnegie Mellon University, discusses what the robots of the future will look like, the role they will play in society and different industries, and if they will they ever reach human-level sentience; Nicolas Halftermeyer, Communications & Product Branding Director, SoftBank Robotics, and Emile Kroeger, Robotics Engineer, Humanizing Technologies, unveil Pepper and NAO, the humanoid robots designed to interact with humans; Cheddar gets a look at Curiosity Stream's 'iHuman.'
Christopher Atkeson, roboticist and a professor at the Robotics Institute and Human-Computer Interaction Institute at Carnegie Mellon University, joins Cheddar Reveals to discuss what the robots of the future will look like, the role they will play in society and different industries, and if they will they ever reach human-level sentience.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
Apple revealed its plans for new IOS software, products, and more at its Worldwide Developers Conference. However, new features added to iMessage, including options to delete and edit already sent text messages, stole the show.
