Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Steve Patton, EY Americas Mobility Sector Leader, joins Cheddar News at CES in Las Vegas to break down what needs to happen in order to make EV adoption a reality.
Roger Cheng, executive editor of CNET, joined Cheddar News to discuss a Semafor report that Microsoft is in negotiations to invest $10 billion in OpenAI, parent company of ChatGPT.
Laurin Hahn, co-founder and CEO, and Torsten Keidel, CFO, both of German-based Sono Motors, joined Cheddar News to discuss the electric vehicle that the company is developing.
A representative of Baracoda Daily Healthtech demonstrates the Baracoda mirror technology, which gives the user feedback on how to brush their teeth, during the Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 5, 2023. (
