To many, Rent The Runway is a fashion company. But behind the scenes, it is fundamentally a technology company as well, according to Chief Technology Officer Josh Builder.
In fact, the company “doesn’t exist without technology, it doesn’t scale without technology,” Builder told Cheddar at SXSW. “And it’s really up to us to make sure that the customer doesn’t even notice any of that.”
RTR’s inventory is constantly moving in and out of its warehouses from brands to customers then back to its warehouses for dry cleaning. That process is then complicated further by the different rental plans the company offers, including an unlimited package where users can return pieces at any time.
To keep all those wheels spinning seamlessly, the company relies heavily on data and technology.
“We run the largest reverse logistics platform coupled with a dry cleaning business in the world,” explained Builder.
RTR is poised to open another facility in Dallas, Tex., which it will then need to integrate into its current systems. “For us, that’s a pretty big technological undertaking.”
Additionally, the company is also “constantly looking at...how to evolve the way we handle shipping. How to break up first, medium, and last mile, and really start to own the distribution network as we drive towards more and more real-time service.”
For the full interview, [click here](https://cheddar.com/videos/rent-the-runway-raises-millions-in-vc-funding).
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
