How Go90's New Show "Versus" Is Trying to Get Women to Play Sports
Go90's new streaming series "Versus" follows the journey of two rival lacrosse players, Madison and Lauren, who are forced to play on the same team during a summer tournament. Alyssa Julya Smith sits down with two of the stars of the show, Brandon Larracuente and Maddie McCormick, to discuss the new series and why it's such an important show for a young digital audience.
The series highlights the challenges the teen female athletes face on and off the field, and highlights the important life lessons girls learn through participation in sports.
"Versus" is also part of Gatorade's new campaign, "Sisters in Sweat." This campaign aims to shed light on the growing problem of girls dropping out of sports (teen girls today drop out of sports at 1.5x the rate of boys by age 14), by showing that staying in sports throughout their teenage years has long-term, personal benefits.
"Versus," which is produced by AwesomenessTV, is currently available to stream on go90 every Wednesday.
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