It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Staying on top of your personal spending shouldn't be as complicated as you think. Lazetta Braxton, a certified financial planner, joined Cheddar News to provide tips on how to track that spending, such as grouping expenses into different categories.
Author James Patterson joined Cheddar News to discuss a new book he co-wrote with Mike Lupica, "12 Months to Live," their third project together and also spoke about their upcoming tour as well as his passion for child literacy.
Andrea Correale of Elegant Affairs joined News 12's Elizabeth Hashagen to discuss how to elevate your party and snacks when gathering to watch football games.
Author Joyce Shulman joined News 12's Elizabeth Hashagen to discuss the benefits of walking outside, rain or shine, and what tools are needed to step up the exercise a notch.
