It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee. Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time." Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."

Share:
More In Culture
On The Scene: Dressing Up for New York Comic Con
Robert Frank, founder and administrator, Sophia Alana Elwell, administrator and lead event organizer and Mike Gilbert, event coordinator, all of DC Cosplayers East, spoke with Cheddar News about the costumes seen at the New York Comic Con.
Cooking With Kadri Hajdaraj
Chef Kadri Hajdaraj, of Kokomo NYC and Oxkale NYC, joined Cheddar News in studio to showcase some of his favorite Caribbean cuisines.
On The Scene: New York Comic Con
New York Comic Con is the East Coast's biggest pop culture event and over 200,000 people attend each year, making it North America's most-attended fan convention. Chris D'Lando, event manager for Reedpop, spoke with Cheddar News to discuss what to expect at this year's festivities.
Load More