It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Wondering what to watch this weekend? This week we have more picks for the spooky season, a classic fairy tale, plus a reality show about kids running errands.
It's that time of year again -- trick or treating for candy! Joanie Demer, CEO of The Krazy Coupon Lady, joined Cheddar News to provide tips on how to save for candy ahead of the spooky season.
Grace Harry, a former entertainment executive and author of "The Joy Strategist," joined Cheddar News to discuss her goal of helping people redefine the meaning of joy and happiness.
