It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Cheddar News revisits the story of a Burger King employee who received $250,000 through GoFundMe after social media discovered he received an underwhelming set of gifts from his employer for decades of service without missing a day of work.
who went viral over the summer for not missing a day of work but received an underwhelming set of gifts from his employer. People chipped in to "reward" him on social media and he received $250,000 from a GoFundMe account.
