It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Shootings in California and Lousiana, the Lunar New Year begins, and an investigation into Abbott's baby formula plant. Here is everything you Need2Know for Monday, January 23, 2023.
Women's marches across the country demanded the protection of abortion rights on Sunday, the 50th anniversary of the Supreme Court decision to legalize the medical procedure that was struck down by the court last year.
Cheddar News shares a viral video of a 5-year-old girl who gave her dad a lesson on what she learned about Martin Luther King Jr. and Rosa Parks at school.
