It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Anticipation around Super Bowl LVII was already mounting with the reveal of Rihanna as the halftime performer and now the league has unveiled its full slate of scheduled performances for the big day.
The Senate Judiciary Committee on Tuesday held a hearing looking into entertainment giant Live Nation's role in the botched pre-sales process for Taylor Swift's Eras tour.
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San Mateo County Sheriff ChristinaCorpusspeaks at a news conference following a shooting Monday, Jan. 23, 2023, in Half Moon Bay, Calif. Multiple people were killed in two related shootings Monday at a mushroom farm and a trucking firm in a coastal community south of San Francisco, and officials say a suspect is in custody. (AP Photo/Jeff Chiu)
M&M's colorful cast of chocolate covered peanuts will no longer be the mouthpiece of the brand and instead they will be replaced by Emmy-award winning actress and Saturday Night Live favorite Maya Rudolph.
